Essential marketing charts and graphs from Hubspot

Thursday, 23 December, 2010
Jason Ball in inspiration, marketing, research, social media, strategy

Just a quick post to link to a fantastic resource from the lovely people at Hubspot that rounds up a whole bunch of useful stats and research they've compiled.

Among other things, you'll discover:

• the most linked to words are: recent, insights and soon
• the most retweetable words are: you, Twitter and please
• for the tech marketers among you, the 5th least commented on word is virtualisation
• semicolons are the least retweetable punctuation (and colons the most)
• most offers are perceived to have about the same value
• the optimum number of form fields is three (five comes in second)
• 'click here' on buttons performs about twice as well as 'download'
• most Facebook sharing happens on Saturday (the least on Thursday)
• 'facebook' is the most sharable word on Facebook
• companies that blog, on average, get 55% more traffic than those that don't
• those on Twitter who set a profile picture have on average eight times the number of followers of those that don't

And that's just the start. Check out the embed below.

Article originally appeared on Specialist B2B copywriter and content strategist | Twelfth Day ~ 12thday.co.uk (http://www.12thday.co.uk/).