Improbable DM? It might just get there.
Tuesday, 9 January, 2007
Jason Ball in advertising, inspiration, marketing, strategy

Over on Improbable Research they've been conducting an experiment on what unlikely items will make it through the US Postal Service system and actually reach the intended address. The items were mainly unwrapped with a tag containing the right postage and the address. They ranged from feather dusters and footballs through to tennis shoes, a ski, a coconut, a brick and a deer tibia among others.

The results were pretty amazing – 64% of the items were delivered. This appears to back up all those stories you hear about weirdly addressed letters finding their way to their recipient through hell and high water. (The next time I want to get to Manchester, I may simply affix the postage to my forehead and loiter near the nearest post box.)

I wonder what the DM implications of all this are. If anyone wants to try this out with a deer tibia campaign in the near future, I'm willing to give it a go if you are.

Source: Boing Boing

Article originally appeared on Specialist B2B copywriter and content strategist | Twelfth Day ~ 12thday.co.uk (http://www.12thday.co.uk/).
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