Tuesday
Jan292008
In-cinema gaming
So you've fought through crowds in the foyer, paid through the nose for your pick 'n' mix and endured the sticky carpet on the walk to your seat. What more could you want for your cinema experience (other than to see your chosen film that is)?
Well, according to research from a trial most people want to play mass audience games.
Take a look at the following for Volvo run in the UK:
I guess it beats the obligatory ad for the local Tandoori.
Source: Advertising Lab
in 
experience, inspiration, theory
experience, inspiration, theory 
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