On John Nack's blog, he unveils the new logo and tagline for Adobe's Photoshop family of products. The aim is to tie together what's become a pretty wide-ranging suite of products.
He then (bravely) asks his readers "So, whaddya think?"
The answer appears to be: not a hell of a lot.
Now, professional creatives are always going to be a tough crowd but it's safe to say that the positive comments are outweighed by the negative ones by about 50 : 1.
For my money, I find it confusing. It's difficult not to simply see a speech bubble and wonder: what's that got to do with a photo app? Others commenting have already highlighted how it looks like some other logos – and let's face it, these days any logo based on a letter (P) or resembling a common symbol (the speech bubble) is going to have plenty of company. The aqua treatment is likely to date rapidly (it already feels old) and the tagline is a tad uninspired. But then, it's easy to criticise other's work.
Overall, though, I wonder why Adobe felt it was necessary. Yes the Photoshop family is growing but the name alone holds it all together – at the high end this is still the gold standard for image editing software and the app most people (at all levels) aspire to use.
To me, it seems a redundant exercise.