Revelations of the week
Friday, 25 June, 2010
Jason Ball

Bad news for Blackberry: The iPhone has cracked the business market – the iPhone gets serious.

B2B Marketers and Buyers need to interact differently – interesting post on meeting the needs of the B2B buyer.

Latent Semantic Indexing: Huh? – fascintating post about how search engines are moving to a smarter way of assessing meaning. Could this be an end to keyword stuffing?

9 Reasons Why White Papers Still Matter – they maybe unfashionable, but white papers still come up in pretty much any survey as one of the most influential communications you can create.

Is Traditional B2B Marketing Dead? – thought-provoking post. Of course it depends what you mean by 'traditional'. It is also not an either/or situation (despite the before and after diagram). Worth a read.

Article originally appeared on Specialist B2B copywriter and content strategist | Twelfth Day ~ 12thday.co.uk (http://www.12thday.co.uk/).
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