Here's a question for you: with the general decline in TV advertising, where do all those creatives go who's real ambition is to make short films? Simple, they make short films on the web. And, freed from the conventions of the 30" spot, they do a pretty good job.
Video is everywhere. It seems like every brief I look at right now has a video/animation component. And long may it continue.
A couple of recent videos from Google caught my eye. The first features ninja's unboxing the Nexus One – like they do.
The second has been around for a little while and is a charming showcase of Google Chrome.
Now, if I was going to be picky, the ninjas (while being cool as only ninjas can) are just simple eye candy from someone who's watched Kill Bill one too many times. While the Chrome one doesn't really make me want to move away from Firefox. But as short films go, they are pretty nice.
See what you think.