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« Improbable DM? It might just get there. | Main | Is left bias distorting your research? »
Tuesday
Jan092007

Pitching your story – tips from the most wanted

 

Valleywag has a useful round up of some research by Media Survey that asked journalists and key bloggers what they want from companies looking to pitch stories. It features Wired, BusinessWeek and The Register among others.

My favourite comes from Andreas Kluth, the Economist's Bay Area Technology Correspondent:

Be "rare, relevant and short."

Nice.

 

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