What works and what doesn't in B2B social media

Just a quick post to plug a white paper I recently wrote for Banner. More than Twitter features a round-up of current research into how today's B2B marketers are using social media. I cover:

• Who’s using which social media
• What’s work­ing, what’s not
• What cus­tom­ers are using to inform their buy­ing decisions
• And what it all means for your marketing

There are some quite startling stats that confound many of the current assertions about what you should be doing. The research also highlights the incredible lack of insight into (and measurement of) B2B social media today. One thing's for sure, a whole heap of money is going to be wasted in the next couple of years if marketers continue to focus on what doesn't work at the expense of what does.

Download your free copy.