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« 5 B2B marketing trends for 2011 | Main | Does content really matter? »
Thursday
Dec232010

Essential marketing charts and graphs from Hubspot

Just a quick post to link to a fantastic resource from the lovely people at Hubspot that rounds up a whole bunch of useful stats and research they've compiled.

Among other things, you'll discover:

  • the most linked to words are: recent, insights and soon
  • the most retweetable words are: you, Twitter and please
  • for the tech marketers among you, the 5th least commented on word is virtualisation
  • semicolons are the least retweetable punctuation (and colons the most)
  • most offers are perceived to have about the same value
  • the optimum number of form fields is three (five comes in second)
  • 'click here' on buttons performs about twice as well as 'download'
  • most Facebook sharing happens on Saturday (the least on Thursday)
  • 'facebook' is the most sharable word on Facebook
  • companies that blog, on average, get 55% more traffic than those that don't
  • those on Twitter who set a profile picture have on average eight times the number of followers of those that don't

And that's just the start. Check out the embed below.

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