Revelations of the week
Bad news for Blackberry: The iPhone has cracked the business market – the iPhone gets serious.
B2B Marketers and Buyers need to interact differently – interesting post on meeting the needs of the B2B buyer.
Latent Semantic Indexing: Huh? – fascintating post about how search engines are moving to a smarter way of assessing meaning. Could this be an end to keyword stuffing?
9 Reasons Why White Papers Still Matter – they maybe unfashionable, but white papers still come up in pretty much any survey as one of the most influential communications you can create.
Is Traditional B2B Marketing Dead? – thought-provoking post. Of course it depends what you mean by 'traditional'. It is also not an either/or situation (despite the before and after diagram). Worth a read.
Jason Ball
Reader Comments (1)
Hi Jason,
I just did a blog about the iPhone - this is the first Apple product I have owned. I waited until they launched a phone with adequate features for business use and I do think they have finally arrived in this space. I guess that the real driver will be more business oriented apps. Who knows, they may eventually separate the business apps into a different section in the appstore.
Jim